Fall 2010/ Winter 2011 Kids Fashion Preview: Matooka Kids Couture

Peach and Plum introduces a collection of beautiful dresses from a new amazing brand Matooka Kids Couture. Matooka New Collection will be available for Fall 2010 / Winter 2011 season (Pre-Orders will begin in June)

If there is one thing the creators of Matooka Kids Couture, a new contemporary girl’s clothing line, know it is little girls. Best friends and now business partners, Yona Philips and Daniella Kuhl grew up surrounded by girls. Each one of six sisters and with seven daughters between them, Yona and Daniella, both former lawyers, launched Matooka in 2009, after leaving behind the safety of their law careers, to create a clothing line that both mommies and daughters would love, and that would exhibit a European esthetic at an economical price point. Featuring fun pieces that are contemporary and edgy but also young and sweet, the playful collection is already being sold in over seventeen stores in major cities such as New York, Los Angeles, and Toronto. “We know what it is like to have to dress a little girl, with her own sense of style, and desire for self-expression. We wanted to create a line that would allow for that, that would attract girls with its fun attention to detail, and comfortable fit, but also appeal to parents with its reasonable price-points and quality make,” said Daniella. Yona added, “We both grew up in large families of girls and fashion was one way to individuate yourself. It starts young.” These two don’t take their motherhood or their fashion for granted. With sensitivity to the challenges that many women face today in conceiving, MATOOKA is donating 10% of all profits to research in infertility and to families undergoing costly assisted reproductive treatments.